Even though you may not know it you may already have a YouTube account that is just sitting there doing nothing. If you have a Gmail, Google or Android account then you are already set up on the site and can use your login for one of these three accounts to access it. There are literally millions of people who post videos on this video sharing social media site and it is also used by businesses around the world to promote their products and brands. Another benefit of using YouTube is having the ability to increase SEO ranking simply by uploading videos that are viewed by others. All Google algorithms are now search for social media input so it’s important to start your video campaign today.
Thumbnails Make a Difference
Once you have created a video for YouTube, you have upload it to the site in order for others to be able to view it. You will be asked to choose a thumbnail or small picture that describes your video. When people do a search for videos, they will be given a list and that thumbnail will be the only thing other than the title that they have to show them what your video is all about. You really want to use a thumbnail that draws the viewer in and makes them want to watch your video. While you do have default thumbnails that YouTube offers, you can use one of your own that you can create in a photo editing software package. So, you can choose from the thumbnails from YouTube or use your own, just make sure it is a good representation of the video.
Subtitles Rock
It can be difficult for new business owners to get started on YouTube but you can make the most of your account by marketing to more than one demographic. There are those who are hearing impaired and they miss out on some of the great videos because they do not include subtitles. If you include subtitles in your videos then you can be assured of more views for your videos and that is important. YouTube offers an auto caption feature that allows you caption your videos and for the hearing impaired to use the feature from their device. While you can purchase YouTube views, remember that buying youtube views and likes won’t help much when it comes to helping those who need to use the captions if you don’t subtitle your videos.
Promoting Your Videos
No matter how great your video is you are not getting any views on it unless you promote. Think of all the Hollywood blockbusters, even they spend tons of money to promote these movies that they know are awesome already. They do this because they can make more money if they spend a little now to promote these movies. While you don’t have to spend any money to promote your YouTube videos, you do have spend some time on promotion. You need to post these videos on your social media sites, embed them on your website and embed them in emails to send out to your customers. This is the only way you can boost your SEO ranking by getting as many views as possible.
If you do the above tips then you are sure to have a great YouTube account and the viewers will come to watch your videos!