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140 Predictions About Social Marketing – 34 Experts on 2012
We all wish we had a crystal ball we can peek into and tell the future. Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in...
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4 Reasons to Love the New Twitter
With new social media platforms emerging at such a rapid rate, it has become increasingly important for existing platforms adapt to the changing times and pull out all the stops to stay above the...
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YouTube Killed the TV Star: Why Online Video Marketing is Essential for...
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media...
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Social TV: Social Marketing Practices That Translate Beyond Television
For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the...
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Social Analytics Meets Social Intelligence, Facebook Premium Offers
Social marketers are always on the lookout for solid ways to measure and analyze performance. When it comes to content effectiveness, the more experienced marketers are moving away from asking “What...
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Cutting Through the Noise with Engaging Content
Do you ever feel like your marketing message isn’t being heard, particularly on social channels? It’s no surprise – one leading source cites an average engagement rate of 1% on Facebook as successful....
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Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook,...
Our latest whitepaper, 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube, serves as a best practice guide for marketers. We examine each platform and share five...
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WWE vs. UFC: Social Lessons from the Winning Sports Brands
Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and...
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20 Awesome College Social Campaigns from This School Year
Studies show that a growing number of college students are using social media to help them choose a college, stay in touch with admissions officers, and keep up with campus events, a trend that has...
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Will the Internet Replace Cable TV?
When friends and neighbors seem to get better and more TV than you do without paying for cable, it’s easy to feel left out of the media loop. “Leaving something out” is exactly what more viewers are...
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Why Brands Should Always Consider Mobile
In the age of smart phones, tablets, and constantly being “on the go,” brands need to consider how best to distribute content – where, when, and how. Distributing content on a blog, on a website, on...
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The Growth of Multiple Screens and Online Multitasking
Americans are in the throes of a new cultural pastime — it’s called multi-screen enjoyment — and this pastime shows no signs of losing momentum. People can’t just watch TV and talk about it the...
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Turning your Video Viral in 3 Easy Steps
What makes one video go viral above another? How can you make sure you video stands a chance of being seen on the world wide web? With over 100 hours of video uploaded onto YouTube per minute and the...
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How to Get Everything Out of Your YouTube Account
Even though you may not know it you may already have a YouTube account that is just sitting there doing nothing. If you have a Gmail, Google or Android account then you are already set up on the site...
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What Happens in Vegas Stays on YouTube (Video)
Inspired by Erik’s new book What Happens in Vegas Stays on YouTube, the latest Equalman Studios video ‘Best of YouTube’ is now live. The video is perfect for staff meetings and training programs. Not...
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How Social Media and Streaming Have Influenced the Music Industry
Talk to anyone over the age of 22, and they’ll bring you back to the dark ages of digital music, when there were only two options for satiating your current music obsessions: a) Drive all the way to...
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Video Marketing – The Basics
Still terrified by the world of video marketing? Then here’s a run down of the need-to-know basics to soothe your marketing woes…. Use A Reliable Hosting Service When you are marketing your video, the...
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Podcasts and New Media Advertising
I can personally say the way I consume media has drastically changed. I watch TV on Netflix or Hulu and don’t have cable. I enjoy original shows, clips, and programs on YouTube, listen to music on...
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The Social Media Resignation: Bright Idea or Digital Downfall
A current and popular social media fad is posting job resignations online. Employees are looking for more and more public ways to resign or utter the words “I quit” in an entertaining fashion....
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5 Social Media Sites Our Business Must Use
Perhaps you think social media is primarily for time wasting and posting pictures of your pet or your latest selfie. But did you know your existing customers have probably looked for you on their...
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