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Scholarship Scams Coming Your Way? Social Media Can Save the Day!
Every spring millions of families in the United States make decisions about college. For new or returning students, college affordability is often a major consideration when making choices. To...
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Youtube Around The World
Did you know that more than 80% of YouTube traffic doesn’t come from US? Check below an interesting infographic from YTD with many stats of YouTube on various countries around the world:
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The College Athletics Social Media Machine
In February of this year, I wrote a Socialnomics column titled “College Athletics: A Fuel for the Social Media Fire” which outlined a number of issues around college athletics and social media while...
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The Key Tips on Implementing Paid Social Media for Brand Awareness
First thing’s first, you need your goals (as with any marketing plan). Decide if your paid social media strategy will help for awareness of your brand being on that channel or perhaps help create...
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Socializing Your Business Communication Needs
Ask any business owner what their biggest concern is and most likely they will say something along the lines of continuing to bring in a profit, continuing to grow and making sure they stay afloat....
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Buying Your Friends: The Pros and Cons of Purchasing Social Media Followers
linkedmediagrp via Compfight cc Most see “buying friends” as a bad thing. Why else would every sorority member who’s accused of buying her sisters’ friendship deny it so furiously? Yet in the...
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Basic Social Media Optimization Tips That Can Make A World Of Difference
Social media is one amazing media to communicate with the masses in real time. It can single handily turn your brand from a “nobody” into an “everybody.” While content plays an important role in your...
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Al Roker & Equalman | 31 Second Social Forecast
During the hustle and bustle of SXSW Interactive, Al Roker was kind enough to help the Equalman team navigate the Twitterstorms with a little bit of social media forecasting. Here’s a sneak peak of...
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Boost Your Social Media Marketing With Video
Are you looking for ways to increase your engagements and reach on social media? Consider increasing your use of video. A study conducted in 2014 by Quintly evaluated 49 million Facebook posts. Of...
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4 Ways to Become a YouTube Expert
I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in the Resource #2 section below. It was...
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3 Ways To Ask Your Social Media Followers For Support
Sometimes when it starts to get nice outside, I’ll leave the office and head up to the roof where there’s a nice little patio setup. It’s really beautiful up there and getting into the fresh air for a...
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How to Incorporate Effective Social Media Strategy for Freelance Writing Career
To ordinary people who go to work every day, from 9 to 18 (at least), freelancing looks like heaven. And this is because they can only see the good part of it – staying at home, having your own...
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Getting Up and Running With Video Marketing
I am asked on many occasions, what is needed in order to produce videos. Questions range from what hardware is needed, what software is needed, and what is the cheapest, fastest way to do it. The one...
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What to say when your friend’s TV is bigger than yours…
What to say when your friend’s TV is bigger than yours… “Facebook.” Facebook is taking a strong initiative to conquer YouTube… well sort of. The social media giant plans to overthrow the video giant...
View Article4 Ways to Become a YouTube Expert
I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in the Resource #2 section below. It was...
View ArticleGetting Up and Running With Video Marketing
I am asked on many occasions, what is needed in order to produce videos. Questions range from what hardware is needed, what software is needed, and what is the cheapest, fastest way to do it. The one...
View ArticleUnskippable is the new Skippable Ad, or Is It?
Let’s start with the basics. What are skippable ads (via Google): A 30-second ad plays to completion, or until skipped by the viewer. The skip rate is an unbiased measure of engagement, and can be used...
View Article3 Must-Try Digital Marketing Tactics In 2017
3 Must-Try Digital Marketing Tactics In 2017 So far this year, it has become clear that businesses—both big and small—feel more confident in investing their marketing dollars towards building their...
View ArticleHow to Make Quality YouTube Videos to Build a Loyal Brand Following
How to Make Quality YouTube Videos to Build a Loyal Brand Following Out of all the websites the internet has produced in its relatively short existence, video giant YouTube is in a league of its own....
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